Message from the Idaho Office of Highway Safety – Quick Notes June 2014

The 100 days between the Memorial and Labor Day holidays is the deadliest time for crashes on Idaho roads, according to statistics collected by the Idaho Transportation Department. The increase in crashes comes despite the fact that driving and road conditions are often at their best. Those are the most dangerous days because along with those better road conditions and warmer summer temperatures, there also are more people out on the roads recreating, school is out so more young drivers are using the roads, and more bicyclists and motorcycles are on the highways. The 100 days between Memorial and Labor Day represents 28 percent of the days in the year, yet in 2012, those days accounted for 40 percent of fatal crashes.

This summer please share the 100 deadliest days message. Billboards are placed around the state, posters are available for partners and agencies, sample social media messages and other tools are also available. To order posters or to receive the sample social media messages, contact Lisa Losness lisa.losness@itd.idaho.gov, 208-334-8103.