The National Center for Rural Road Safety (Rural Safety Center) is hosting a FREE, 1.5-hour online webinar.
March 25, 2020
11 a.m. to 12:30 MT
Webinar Description
This webinar will feature information on the design of effective traffic safety messages based on an understanding of traffic safety culture. The webinar will summarize different forms of traffic safety culture message including social norms. The webinar will also discuss the importance of the message “frame” to be positive (rather than fear-based); namely, those that grow self-efficacy and align with audience values. Finally, the webinar will discuss some aspects of message design to overcome audience resistance. Together, traffic safety culture messages can be more effective in changing behavior and be more acceptable to audience communities.
Target Audience
This training is directed towards a very broad safety audience including, but not limited to, law enforcement, planners, engineers, first responders, elected officials, public health, tourism agencies, and safety culture experts. Participants should have some basic familiarity with transportation safety.